Reliance’s Hamleys Toy Brand Opens Its Fourth Store in Italy

Pompeii(The Uttam Hindu): December 13, 2024: Hamleys, the international toy brand associated with India's largest company, Reliance, has given a special Christmas gift to shoppers in Naples and Campania, Italy. The toy giant has opened a new store at the MaxiMall-Pompeii in Torre Annunziata. This marks the fourth Hamleys store in Italy, after locations in Rome, Milan, and Bergamo. The 750 square-meter store has been launched in collaboration with leading toy manufacturer and distributor Giochi Preziosi. Upon entering the Naples store, customers, especially children, will be greeted by Hamleys’ beloved characters, including some of its most popular toys like Hetty Bear, the Circus Ringmaster, Toy Soldiers, and Dolls.

On the occasion, Hamleys CEO Sumit Yadav said, "We are thrilled to see the magic of our Italian stores unfold. This new store perfectly demonstrates our commitment to providing unforgettable experiences for children and families worldwide. Our partnership with Giochi Preziosi (GP Group) continues to flourish and grow stronger at every step."

Founded in 1760 by William Hamley, Hamleys was acquired by Reliance Brands Limited (RBL) in 2019. The brand now operates 190 stores across 14 countries. Apart from the UK, Hamleys is expanding into new markets. Recently, the company has opened stores in Rome, Sharjah (UAE), Milan, Tirana, Pristina, and Doha. The Hamleys store at MaxiMall Pompeii will officially open on December 14.