Zomato Users Search for ‘Girlfriends’ and ‘Brides’ on New Year’s Eve: Internet Reacts

New Delhi (The Uttam Hindu): According to data released by Zomato, an amusing trend unfolded on New Year’s Eve: 4,940 users searched for ‘girlfriend’ on the food delivery app. Even more surprising, 40 users went as far as searching for a ‘bride.’ While these searches might appear perplexing, a closer look reveals a more nuanced explanation.

New Year’s Eve, a time of celebration often sees people indulging in special meals via food delivery platforms. Many bachelors, especially those living away from their families, turn to apps like Zomato to satisfy their festive cravings. Amid this festive hustle, these unusual search terms on Zomato caught everyone’s attention. Responding to a post by a journalist on a social media platform, a user shared the possible reason behind these searches. The user highlighted two restaurants in Hyderabad with names that likely inspired the searches. One is Girlfriend Food Court, located in Ameerpet, Hyderabad and the other is Girlfriend Arabian Mandi Restaurant, also in Hyderabad.

The data sparked widespread amusement online. Several users shared lighthearted comments on social media. One quipped, “This can only happen in India.” Another joked, “Zomato could explore the matrimony market with Quick Match Weddings.” A third added humorously, “I’d love to know how many people actually placed these orders!” This quirky incident, while humorous, reflects the unique and unexpected behaviors of users during festive seasons, adding an extra dash of entertainment to the celebrations.