Ranbir Kapoor Unveils Lifestyle Brand Arks with First Store in Mumbai: A Dream a Decade in the Making!
Mumbai (The Uttam Hindu): On February 14, 2025, Ranbir Kapoor will unveil his much-anticipated lifestyle brand, ARKS, with the opening of its flagship store at 205 Waterfield Road, Bandra West, in Mumbai. The location is strategically chosen, situated close to the popular Hakkasan restaurant, ensuring that the store will be in one of Mumbai’s most fashionable and sought-after areas. ARKS is not just a brand; it’s a reflection of Kapoor’s personal style, love for sneakers, and his commitment to offering high-quality, premium fashion basics. The brand has been in the works for a decade, with Kapoor meticulously curating every aspect of it. From the very beginning, Kapoor envisioned ARKS as a lifestyle brand that would resonate with people who value comfort and style, merging his own fashion sensibilities with global trends.
The launch of ARKS represents a significant step in Kapoor’s journey as an entrepreneur. As one of Bollywood’s most beloved actors, Kapoor’s influence extends far beyond the silver screen and this new venture is a testament to his evolving interests in the world of fashion. Known for his laid-back yet stylish approach to dressing, Kapoor has infused ARKS with a unique blend of contemporary and classic pieces, perfect for the modern fashion-conscious individual. The brand focuses on providing versatile, high-quality clothing and footwear, including a special emphasis on sneakers—an element of fashion Kapoor has always been passionate about. ARKS offers a collection of minimalist yet trendy basics, such as well-tailored tees, hoodies, joggers, and jackets, designed to be both stylish and comfortable. The footwear collection, particularly the sneaker line, will be a central highlight of the store, aiming to attract sneaker enthusiasts and fashion aficionados alike. The opening of the store is a culmination of Kapoor’s vision for creating a brand that speaks to the younger generation, offering them stylish yet affordable options for everyday wear. Kapoor, who has always been known for his sartorial choices, personally oversaw the design and production processes to ensure ARKS aligns with his values and tastes.
Speaking about the brand, Ranbir Kapoor shared, "ARKS has been one dream in the making for over ten years. It's not just about fashion for me; it’s a lifestyle, a reflection of who I am and what I believe in. I am excited to finally share this with all of you." ARKS will provide a personalized shopping experience for visitors, offering not only premium clothing but also an inviting store environment that reflects Kapoor’s signature style. The store's interior will feature clean, minimalist aesthetics, with an emphasis on comfort and accessibility, creating a space where fashion meets function. As the store opens its doors on Valentine’s Day 2025, Kapoor’s fans and fashion lovers are eager to experience the brand firsthand. This store will mark the beginning of a new chapter for ARKS, which is expected to expand in the future, with plans for other locations and online shopping platforms to make the brand accessible to a wider audience. The launch of ARKS is not just about a new store; it’s about giving fashion-conscious individuals the opportunity to embrace a style that is effortless yet sophisticated, much like Kapoor himself. With a decade of careful planning and a deep connection to his personal style, Kapoor’s venture into fashion is set to redefine the landscape of lifestyle brands in India.
