Oral Care Market Shake-Up: Dabur Rises to 2nd Spot, Challenges Market Leader

New Delhi (The Uttam Hindu) : Dabur, a leading Indian consumer goods company, has achieved a significant milestone in the oral care market. According to the company's CEO, Dabur has become the second-largest player in the oral care segment in modern trade channels driven primarily by the success of its flagship brand Dabur Red.

The herbal category has been a key growth driver for Dabur with the segment growing by 7% compared to a 5% growth in the overall oral care non-herbal category. Dabur Red, a leading brand in the herbal oral care space has been a major contributor to this growth. "Dabur Red is doing well on the back of tailwind coming from the herbal category," the CEO said, highlighting the brand's strong performance. "The herbal category has grown by 7% as compared to the growth of 5% in the overall oral care non-herbal category."

Dabur's oral care portfolio is diverse and caters to various consumer segments. In addition to Dabur Red the company has other brands such as Meswak, positioned at the premium end, and Babool, an entry-level brand. The company also offers Dabur Lal Dant Manjan and Herb'l Toothpaste range with Clove, Neem, and Tulsi. The company's rise to the second spot in the oral care market is a testament to its strong brand portfolio and its ability to cater to the evolving needs of consumers. With its focus on herbal and natural ingredients, Dabur is well-positioned to continue its growth trajectory in the oral care market.

Key Highlights:

- Dabur becomes second-largest player in oral care market in modern trade channels

- Dabur Red drives growth propelled by 7% growth in herbal category

- Company's oral care portfolio includes Meswak, Babool, Dabur Lal Dant Manjan, and Herb'l Toothpaste range

- Dabur's focus on herbal and natural ingredients positions it for continued growth in oral care market