Maha Kumbh 2025: Adani Group Joins Hands with Geeta Press and ISKCON to Serve Pilgrims
Mahakumbh Nagar (The Uttam Hindu): The grand Maha Kumbh, held every 12 years in Prayagraj, Uttar Pradesh, is this time witnessing a significant partnership by the Adani Group and the International Society for Krishna Consciousness (ISKCON) to serve the devotees. Millions of devotees from all over the world come to this fair to take a holy dip at the Triveni Sangam and gain spiritual experience.
Adani Group and ISKCON are working together to serve the pilgrims. Understanding the importance of this holy event, Adani Group has appealed to the devotees to consume satvik (pure) food. Along with this, in collaboration with Gita Press, Gorakhpur, they are distributing literature to keep the devotees connected with the teachings of the Bhagavad Gita. Kumbh Mela has started from 13 January and will continue till 26 February 2025. During this time, Adani Group has worked with ISKCON to serve Mahaprasad (holy food). Through these services, Adani Group is providing not only physical nutrition but also spiritual nutrition to the devotees.
The group has decided to distribute one crore copies of Aarti Sangrah to the devotees free of cost during this event. This book will help the devotees to reminisce about Kumbh Mela and strengthen their spiritual connect with Bhagavad Gita. This effort of Adani Group is based on the principle of service and devotion. The group believes that “service is discipline, service is prayer, service is God”. This is why Adani Group is striving to not only provide satvik food to the devotees but also connect them with the spirituality of Kumbh Mela and the messages of Bhagavad Gita. A video of this event shows the efforts of Adani Group in helping the devotees, giving them information about the food and literature being distributed by Gita Press. Devotees watching this video are happy to see that they are getting both material and spiritual nourishment.
Maha Kumbh Mela is an occasion when people come to start their spiritual journey. This year's Mela is especially important because this initiative of Adani Group is nourishing the devotees not only physically but also mentally and spiritually. This service of Adani Group will give the devotees a memory of divine experience and turn their lives in a new direction. This initiative showing Adani Group's commitment to service during Kumbh Mela is definitely going to leave a lasting impression in the hearts of the devotees. This initiative is also sending the message that life can be made better and prosperous through service and devotion.
