Snapchat Launches AI-Powered Lenses for Platinum Members

New Delhi (The Uttam Hindu): Snapchat has rolled out a new AI-driven feature for its Platinum subscribers, introducing AI-generated Lenses. These augmented reality (AR) filters allow users to capture videos and photos with live AR effects, bringing a new level of realism and interactivity to their content.

The new AI Video Lenses are powered by Snapchat’s in-house generative video model, which enhances the visual quality of the effects. In a blog post, Snap highlighted the innovative nature of the feature, stating, "These Lenses bring some of the most cutting-edge AI tools available today to Snapchatters through a familiar Lens format."

Currently, Snapchat offers three AI-powered filters for Platinum users: two animal-themed Lenses, "Raccoon" and "Fox," which create animated furry companions that interact with users in videos, and "Spring Flowers," which gives the effect of holding a bouquet of flowers as the camera zooms out.

These new Lenses are located in Snapchat’s filter carousel, alongside other AR effects. Users can continue browsing the app while the AI-generated video is being processed in the background. Snapchat has also confirmed that more AI-powered filters are under development and will be released soon.